Taylor Swift is currently in full promotional mode for her highly anticipated album “1989 (Taylor’s Version),” set to drop on October 27. While it may appear that she has only recently begun the promotional frenzy for this forthcoming chart-topper, the truth is that Swift has been subtly preparing her audience for this musical treat for years.
Formally announced in early August, “1989 (Taylor’s Version)” has been on the radar for quite some time due to its expected massive impact. Swift tantalized her dedicated fan base with the initial taste of the album over two years ago. In September 2021, she surprised her legion of listeners with the release of “Wildest Dreams (Taylor’s Version),” a reimagined version of her 1989 single “Wildest Dreams.”
“Wildest Dreams (Taylor’s Version)” swiftly became yet another top 40 hit for Swift, debuting and peaking at No. 37 on the Hot 100. Fans immediately began speculating that “1989 (Taylor’s Version)” was on its way, but the official announcement was yet to come.
Over six months later, Swift once again stoked the flames of anticipation. In May 2022, she dropped “This Love (Taylor’s Version),” initially teased in the trailer for the Amazon series “The Summer I Turned Pretty.” This reworking of the 1989 track “This Love” also achieved Hot 100 success, peaking at No. 50. Still, the album remained elusive.
Recently, Taylor Swift teamed up with Google to create online word puzzles that her fans could solve, unveiling the “From The Vault” tracks scheduled for release on the new album. She announced this engaging game through an animated Instagram video, setting the internet abuzz.
While it might seem that Swift has only just embarked on the promotional journey for “1989 (Taylor’s Version),” the reality is that she has been meticulously laying the groundwork for years. The culmination of her efforts and strategic planning is poised to result in a triumphant debut atop the Billboard 200, likely with the largest opening sales of any of her re-releases.
