Coinbase’s “Stand with Crypto” Campaign Targets Swing States

Coinbase has announced that its “Stand with Crypto” campaign will focus on nine states in the United States, including four swing states where voters are seen as less likely to support anti-crypto presidential candidates. The swing states are New Hampshire, Nevada, Ohio, and Pennsylvania, as identified in a September 19 blog post.

The campaign is based on polling data from the fall of 2022, which indicated that in these four states, over 55% of voters said they would be less likely to vote for candidates who oppose cryptocurrency and Web3 technologies. This data was derived from a Morning Consult poll published in October 2022, which surveyed 800 likely voters across the four states. Between 13% and 19% of respondents in these states claimed to own cryptocurrency at the time of the poll.

Coinbase also highlighted that in Nevada, Ohio, and Pennsylvania, more than 40% of crypto owners use blockchain technology to send money overseas to support family members with food, housing, and healthcare, saving them significant costs compared to traditional international wire transfers.

The “Stand with Crypto” campaign, which began in August and is planned to run for 14 months, aims to advocate for cryptocurrency legislation in the United States. Alongside the swing states, the campaign will also target Arizona, California, Georgia, Illinois, and Wisconsin, where crypto owners are considered to be over-represented.

Coinbase has scheduled a “Stand with Crypto Day” for September 27 in Washington, D.C., to advocate for favorable cryptocurrency innovation and policy. Additionally, the campaign encourages crypto owners and supporters to call their members of Congress and urge them to pass clear and sensible cryptocurrency legislation.