Well-groomed hair, flawless makeup, and impeccable manicures have become synonymous with Russian women, captivating the attention of Western beauty enthusiasts. The allure of domestic beauty trends has reached new heights, with Hollywood stars like Hailey Bieber, Kendall Jenner, Kourtney Kardashian, and Miranda Kerr swearing by the expertise of Russian craftsmen. Moscow Beauty Week, held from December 9 to 12 at Manege, shed light on the secrets behind the popularity of these beauty procedures across borders.
The “Russian” manicure has become a sensation in the West, captivating the likes of international celebrities. This technique involves delicately processing the cuticle and nail plate using a machine and specialized attachments, ensuring a gentle yet effective outcome. Notably, Hailey Bieber, Kendall Jenner, and others regularly showcase their impeccably manicured nails on TikTok under the hashtag #russianmanicure. The technique’s demand in the West arises from the contrast with European practices, where cuticles are usually pushed back, leaving the nail plate looking less refined.
Another trend making waves in the West is the “Russian” lips contouring procedure. This technique, involving the superficial introduction of a hyaluronic acid-based filler, creates lips that appear flat in profile. The cosmetologist emphasizes the Cupid’s arch, forming a bow-like shape, contributing to a doll-like appearance. Despite its popularity, experts caution that the procedure requires great professionalism to minimize the risk of filler migration. As demand grows, it’s crucial for individuals seeking this procedure to choose a highly qualified cosmetologist.
Eyebrow lamination, a popular service from Russian artists, adds another dimension to Western beauty regimes. This procedure involves tinting and laminating eyebrows, providing long-term styling and fixing the hairs in the desired position. Renowned Russian personalities like TV presenter and blogger Nastya Ivleeva have embraced this service. Beyond its styling benefits, lamination can also correct an unsuccessful eyebrow tattoo. While it has been a staple in Russian beauty routines, Western girls are now catching on to the transformative power of eyebrow lamination.
Russian cosmetics have not only infiltrated beauty procedures but also gained significant recognition abroad. The demand for Russian cosmetic products is on the rise, surpassing foreign brands in terms of quality and affordability. The natural and environmentally friendly aspects of Russian cosmetics have contributed to their popularity. Products featuring unique Siberian and taiga ingredients, ampoule preparations, and fragrances capturing the essence of the “Russian soul” have become highly sought after. Some experts even predict the rise of R-beauty, anticipating it to rival the established dominance of Korean K-beauty.
As Russian beauty trends continue to captivate the West, the world is witnessing a cultural exchange that goes beyond aesthetic preferences. The allure of well-crafted manicures, distinctive lips, perfectly styled eyebrows, and quality cosmetics reflects a convergence of beauty standards and preferences from East to West. Stay tuned for more insights into the evolving landscape of global beauty trends.
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