Emily Ratajkowski has been brought to the name as the new face of Intimissimi, the Italian lingerie brand, at a pretty major turn with the brand’s new strategy in the US. The well-known and beloved model, actress, and entrepreneur is all set to create a storm with a stunning campaign for the American audience, which has made it clear that modern femininity comes effortlessly.
Indeed, her unapologetic empowerment and distinct fashion sensibilities will make her the most appropriate ambassador for Intimissimi’s interpretation of elegance, confidence, and high-quality Italian craftsmanship.
The first campaign will see Emily modeling many iconic Intimissimi products, such as delicate lace bralettes, silk camisoles, and seductive lingerie sets. One of the main campaign visuals features her in sultry black lace, including the Couture de Nuit Lace Kimono and a bandeau bustier ensemble. This bold yet refined look truly exemplifies the sophisticated femininity of the brand.
Being the Brand Ambassador would bring Intimissimi to a whole new level in America, as they would further strengthen their footing amidst the growing demands for better premium, chic, fashionable lingerie. Then it would be a perfect match as the interpretation of Ratajkowski’s modern appeal met Intimissimi’s Italian persona. It would highlight how much the brand knows and offers to women who define their style in life with comfort.
Anna-hallmark erstwhile hailed Jennifer Lopez, the current global superstar who wore the Intimissimi mantle, now regaling Goddess In Empires, the first transition to promote bolder and bolder models by lingerie brands. The fresh original energetic touch of Ratajkowski setting the tone for this new US campaign for Brand names like NEW YORK HOTS!
Rather than working with Intimissimi, Ratajkowski could easily inspire women all over the US to learn to enjoy themselves in sexy, confidence-building, sensuous lingerie.
According to Upscale, Emily says on the partnership, “I am thrilled to join Intimissimi as their Brand Ambassador”. and “Intimissimi celebrates women and femininity in such an inspiring way, and I am excited to help introduce this iconic brand to more women across the US I truly believe in the power of beautiful lingerie to make you feel confident and empowered, and Intimissimi does this beautifully.”