How to find your style and escape fast fashion trends

What would a wardrobe be without fashion trends? After all, they bring the spirit of the times into your wardrobe, inspire you to experiment with new looks and provide variety in your everyday styling routine. But you can also get lost in fashion trends: influenced by the fast fashion scene, which launches countless new, supposedly it-pieces every day, looks often only feel modern for a short time and quickly replace themselves.

This leads to you getting caught up in a shopping spiral and you’re already chasing the next fashion trend before you’ve even worn the last one. This not only turns items of clothing into short-lived disposable products and leads to excess in your wardrobe, but it also causes our personal style identity to fade.

Ready-made fashion trends quickly make us look the same and usually end up in the shopping basket just to tick off a trendy must-have – and not because they express our personality or because we like them. If you want to change this mindset, you should read on: We explain how you can find your style again, slow down fashionably and finally celebrate self-expression and individuality instead of the mainstream.

These are the best tips to find your style and celebrate self-expression.

Create a capsule wardrobe.

To develop your signature style, you should build your personal capsule wardrobe. This means a small collection of timeless basics, can be combined in many different ways, or complemented with current fashion trends. Whether it’s a sweater, jeans, or blazer: make sure that the cut, color, and design of the looks match your personal preferences despite their minimalist charm. This gives you a great basis in your wardrobe with which you can create a balance between timeless and modern and love them for years to come.

Prioritize brands like Liu Jo that are committed to individuality and self-expression.

Instead of shopping for off-the-rack fashion trends that are mass-produced and without a personal touch, we prefer to choose brands that celebrate individuality and self-expression and create looks with character. One example is the Italian brand Liu Jo, which proves once again with its new collection for autumn and winter 2024/25 that individuality and fashion can be elegantly combined and thus pursue one goal above all – namely, to express oneself.

The collection and the accompanying campaign, starring model Blanca Padilla, is an ode to self-expression, timeless beauty, and effortless elegance, celebrating a modern, sensual, and confident woman who knows what she wants and how to get it. The ideal inspiration to personalize your wardrobe and wear expressive looks.

This vision is reflected in each of the items in the collection: Key looks include a tailleur with palazzo pants and a structured blazer, which can be enhanced with a color-coordinated maxi flower pin. Or an ensemble that is feminine and strong at the same time and represents power dress appeal. Also on the wish list for the new collection: is a modern all-over look made of dark denim, which takes up the classic style of the tailleur but makes it look a little more casual. Depending on your personality, you can choose the right look here.

Another great feature: The looks can be completed with the label’s iconic bag – LaPuffy. In autumn and winter, it shines in a new, bright burgundy red (the trend color of the season!), which harmonizes wonderfully with dark denim, for example. Liu Jo’s looks combine timeless and modern, feminine and strong, and have a very individual signature that underlines our everyday styling with personality.

Rely on repetition

To not only find your style but also express it, you need a few signature pieces. Pieces that perfectly represent your charm and – very importantly – are repeated in your styling. This could be an accessory like a striking pair of glasses, a black turtleneck sweater that you combine in different ways, blazers, or blouses that you always work with as a base. Signature pieces give the outfit recognition value and are the trick that every style icon uses to express their uniqueness and to be immediately associated with a certain look.

Individuality instead of mainstream: The conclusion on the search for personal style

In the future, we want to break away from mainstream fashion, because even if it is tempting, it can quickly make us forget our style. Instead, we prefer to go back to looking for the looks that suit us and analyze ourselves in the process.

Who are we? What do we like and what suits us? And what style allows us to let our personality shine through? This way we can find ourselves a little closer and bring more character into our wardrobe. For more uniqueness, because being completely ourselves is our greatest strength in life.