Half a century full of elegance and innovation: 50 years ago, the visionary designer Elsa Peretti entered the stage of the jewelry world and was enchanted with her unique creations at Tiffany & Co. To mark the 50th anniversary, the brand is reviving this special moment with the current campaign “With love, Since 1837” and is presenting a sparkling highlight piece that has stood the test of time.
Tiffany & Co. and Elsa Peretti: Their brilliant start amazes the jewelry world
The jewelry designer Elsa Peretti knew like no other how to combine classic elegance with fresh, innovative ideas. Her entry into Tiffany & Co. in 1974 was like a dream come true: her first collection, full of flowing shapes and simple sophistication, sold out immediately on the day of its premiere. With this success, she laid the foundation for a brilliant career and an unmistakable style that continues to inspire today.
Elsa Peretti: Innovative visions meet familiar concepts
Elsa Peretti’s jewelry tells the story of a fascinating life: Growing up in a traditional Italian family, she later found her role as a revolutionary pioneer in New York. These exciting contrasts are also reflected in her designs. With a modern twist and classic accents, her creations are as complex as her own story – and are still celebrated and worn by jewelry lovers all over the world today.
The “Bone Cuff” piece impresses with its sensual playfulness
The “Bone Cuff”, which also first appeared in 1974, is particularly impressive with its feminine playfulness and fits perfectly on both the left and right wrist. Its curved shape makes it seem as if the piece has merged with the body and gives the look a sensual, natural elegance.
The timeless classic in the current “With love, Since 1837” campaign by Tiffany & Co.
One thing is clear about the “Bone Cuff”: This piece of jewelry has stood the test of time with flying colors and is still a celebrated sensation with cult status today. If you don’t want to miss out on this timeless design, you can admire the “Bone Cuff” in the current Tiffany & Co. campaign “With love, Since 1837” to celebrate the 50th anniversary.
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