Normally, H&M is a go-to for trendy, of-the-moment pieces, but the brand regularly refines its fashion approach with its “Studio Collection,” which was first introduced over a decade ago. This season, the H&M Studio Collection for Fall/Winter 2024 feels like a little trip into the glamorous world of jazz.
As soon as you try them on, you can feel the versatility of the pieces – whether it’s the elegant, flowing blazer that can be worn effortlessly both in the office and at an evening event or the loose satin dress that becomes an instant eye-catcher with just a few accessories.
“For fall, the design team was inspired by the expressive yet casual style of jazz musicians — throw on a look, go on stage and then head out into the night,” says Linda Wikell, Concept Designer at H&M.
“H&M Studio Collection” Fall/Winter 2024: This is what makes the latest fashion drop
With the winter season approaching, the “H&M Studio Collection” Fall/Winter 24 highlights classic cuts such as the perfectly fitting coat or wide trousers. Think oversized leather and shearling jackets with casual suits, casual dresses, and elegant accessories that round off the collection in style. Signature pieces include a statement trench coat, an oversized shearling jacket, and dark-wash denim pieces with metallic details.
What particularly fascinated us is the versatility of the pieces: the looks can be transformed from a casual day outfit into an elegant evening ensemble without much effort. It is as if the collection was made for the everyday demands of life – always ready to adapt to the moments between the office, everyday life, and a spontaneous after-hour drink.
The accessories add the finishing touches to the outfit: whether the white slingback pumps or knee-high boots, everything looks well thought out and gives the outfit a special touch. We are particularly impressed by the materials – the chrome-free leather feels luxurious, and merino and organic cotton show that value was placed on quality. The “H&M Studio Collection” Fall/Winter 2024 will be available from September 26th in selected stores.
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