Gucci brings back the blondie bag with Debbie Harry as campaign face

If there’s one thing we fashion fans are always ready for, it’s when an icon makes a big comeback. And Gucci regularly grants us this wish. The latest example: Since the Gucci Cruise 2025 show in London, it’s been clear that the legendary Blondie Bag is returning with a fresh, modern twist. The legendary design from the 70s, known for its round logo and unmistakable elegance, has been reinterpreted with modern influences by the Italian fashion house. This new edition embodies the perfect mix of retro vibe and timeless elegance – while offering maximum functionality for the modern wardrobe. We like it!

Debbie Harry, singer of the band Blondie, will be the new campaign face of the Gucci Blondie Bag

And it couldn’t be a better match: Debbie Harry, the legendary singer who made music history in the 70s with her band Blondie (coincidence? We doubt it!), is the new face of the campaign! With her unmistakable style and coolness, Debbie Harry is a perfect match for the bag that combines retro chic and modern design so harmoniously. A true triumph for Gucci, which makes the return of this fashion icon even more special.

Match made in heaven: Debbie Harry and the Gucci Blonde Bag

The Gucci Blonde Bag: materials and craftsmanship at the highest level

The Gucci Blondie Bag is inspired by the iconic double G logo that first revolutionized the fashion world in the 1970s. Guccio Gucci’s homage to his fashion empire was formed in a circular representation of the two interlocking Gs. This striking logo quickly became the epitome of the freedom and confidence of the era.

The new edition of the Blondie Bag combines this nostalgic design with first-class materials and the latest craftsmanship. Made from fine Tuscan leather, GG Monogram canvas or luxurious suede, the bag impresses with its durability and elegant look. The fine details, such as the careful processing of the seams and the high-quality fittings, underline the craftsmanship for which the Gucci fashion house is known.

There’s no doubt about it: the current campaign, led by the iconic Debbie Harry, brings the rebellious spirit of the 70s back to the modern fashion world and makes the Gucci Blondie Bag a timeless accessory that combines both tradition and innovation.

Stars like Daisy Edgar-Jones, Salma Hayek, Davika Hoorne and of course Debbie Harry are already using the iconic Gucci Blondie Bag at the Gucci Cruise 2025 show in London