Bella Hadid Becomes Global Brand Ambassador for Chopard

Watch and jewellery house Chopard is delighted to announce the appointment of supermodel and entrepreneur Bella Hadid as its new Global Brand Ambassador. This landmark collaboration marks Bella Hadid’s triumphant return to the fashion scene and marks a new chapter in the history of Chopard, which continues to develop its watch and jewellery lines renowned for their exceptional craftsmanship and unwavering commitment to the highest ethical and environmental standards.

The embodiment of elegance and joy of life (Joie de Vivre)

Bella Hadid’s grace and radiance are captured in six striking images that were released to the media on September 1st. Chopard entrusted the campaign to the compelling and creative vision of Alasdair McLellan, the world-renowned photographer who has shot some of Chopard’s most iconic advertising films. With her hair slicked back and her understated look, Bella Hadid exudes confidence as she stands in front of McLellan’s lens. Bella exudes her beauty and perfectly embodies the elegance and the company’s core value of Joy of Life (Joie de Vivre) of the Chopard High Jewellery, Happy Hearts, Happy Sport, Happy Diamonds, Ice Cube and Alpine Eagle collections. These beautiful images present Chopard’s exquisite craftsmanship in a new light and highlight the seductive charm of Bella Hadid.

The perfect combination

The appointment as Chopard Ambassador marks an important moment for both Bella Hadid and the House. With 160 years of heritage behind the jewellery and watchmaking company, its savoir-faire, pioneering approach to sustainability, generosity and commitment to spreading positive values, and the Joie de Vivre spirit that has given Chopard a special place on the global luxury scene, Bella Hadid has been fascinated by Chopard since she first wore Chopard creations at the 2021 Cannes Film Festival.

“Bella embodies the spirit of Chopard: a harmonious combination of effortless elegance and a zest for life that is truly captivating and perfectly in line with what our watches and jewellery represent. We are thrilled to embark on this new journey together,” comments Caroline Scheufele, Co-President and Artistic Director of Chopard.

An icon of modern beauty and entrepreneurship

Bella Hadid began her career in the fashion industry at the age of sixteen. Over the years, she has appeared on the covers of thirty different Vogue editions, cementing her status as a global fashion icon, muse, and charismatic figure. Time magazine included Bella in its list of the 100 most influential people in the world in 2023, and at the 2022 British Fashion Awards, Bella was awarded the prestigious title of Model of the Year. Bella Hadid continues to captivate the world with her radiant beauty, natural elegance, her individuality, and her unrivaled sense of style. At the same time, she has become a successful entrepreneur with her company producing alternative soft drinks Kin Euphorics and the creation of a beauty brand – perfume Orebella.