Every Fashionable Girl Needs The Row’s Margaux Bag

In the ever-evolving world of fashion, the early 2000s saw the rise of two of the most fashionable twins on the planet—Mary-Kate and Ashley Olsen. They entered the fashion industry with a brand that aimed to create “the perfect T-shirt.” Fast forward to 2024, and while their T-shirt may no longer be the highlight, their handbag designs have taken the fashion scene by storm.

For fashion enthusiasts, this is major news: a new bag has emerged that’s challenging the legendary Birkin in the fashion world. While the Birkin remains iconic, the Margaux totes from The Row are coming close to taking its place as the ultimate fashion accessory.

Interestingly, the Olsen sisters didn’t launch this fashion-forward it-bag recently. The Margaux tote first appeared on the fashion runway in 2018—sleek, spacious, and undeniably stylish. Although it caught the eye of fashion connoisseurs, it didn’t instantly become a bestseller. But the fashion tides were about to change…

With the rise of the quiet luxury trend, the fashion landscape underwent a shift. On one hand, flashy logos from luxury fashion brands became popular, but they quickly became overdone. Classic fashion items like Ralph Lauren polos and Miu Miu knee socks were seen everywhere, causing quiet luxury to lose its subtle charm.

Fashion lovers began to seek something truly elegant and sophisticated—items that looked expensive without being overly recognizable. They craved fashion pieces that were high-status yet understated. This is where quiet luxury truly shines in fashion.

The Margaux tote from The Row had its moment of glory in this fashion movement. Available in various sizes, from compact to oversized, and crafted from luxurious materials like leather and suede, it quickly became the ultimate fashion wish-list item for celebrities. Trendsetters like Kendall Jenner, Jennifer Lawrence, Zoe Kravitz, and Harry Styles have been seen sporting their Margaux totes, solidifying its status as a fashion icon and driving up demand and prices.

Starting at $3,000, the Margaux tote is firmly positioned as a luxury fashion item. Acquiring one is no easy feat; you can either join a waiting list on the brand’s website or hunt for it in the resale market, where prices can soar even higher.

It’s evident that these totes, with their minimalist design and absence of flashy logos, have become a significant fashion investment. The mass market has quickly adapted, offering its own versions, further reinforcing The Row’s originals as the must-have fashion accessory of the season. Whether the “Olsen sisters’ dream bag” will dethrone the Birkin in the fashion world remains to be seen. However, it has undoubtedly become a strong contender in high fashion.