Mahindra Roxx launching: New versatile utility vehicle hits Indian market

Mahindra & Mahindra Ltd, one of India’s leading automotive manufacturers, has unveiled the new Mahindra Roxx, a robust and versatile utility vehicle designed to cater to both personal and commercial needs. The much-anticipated arrival marks another milestone in Mahindra’s legacy of producing durable and reliable vehicles, particularly suited for the varied and challenging terrains of India.

The Mahindra Roxx is a testament to the company’s commitment to innovation and excellence in the automotive sector. This new model features a powerful diesel engine, offering a commendable balance between performance and fuel efficiency. With a 2.5-liter turbocharged engine under the hood, the Roxx generates an impressive 95 bhp and 225 Nm of torque, ensuring that it can handle both urban environments and off-road conditions with ease.

One of the standout features of the Mahindra Roxx is its rugged build quality. The vehicle boasts a high-strength steel frame and reinforced body panels, providing exceptional durability and safety. The Roxx’s suspension system is specifically tuned for Indian roads, featuring independent front suspension and a solid rear axle, which together offer a smooth ride over rough and uneven surfaces.

Inside, the Mahindra Roxx is designed to be both functional and comfortable. The spacious cabin can accommodate up to seven passengers, with ample legroom and headroom. The seats are upholstered in high-quality fabric, and the interior is equipped with several modern amenities, including a touchscreen infotainment system, air conditioning, and multiple USB charging ports. The infotainment system supports both Android Auto and Apple CarPlay, allowing seamless smartphone integration for navigation, music, and hands-free calling.

Safety has been a significant focus for Mahindra in the development of Mahindra Roxx. The vehicle comes equipped with dual airbags, ABS with EBD, and a rearview camera. Additionally, Mahindra Roxx includes Mahindra’s proprietary Smart Drive Assist technology, which provides real-time feedback on driving behavior and suggests corrective actions to improve safety and fuel efficiency.

In terms of versatility, the Mahindra Roxx excels with its customizable configurations. It is available in multiple variants, including a hardtop, soft top, and pick-up version, making it suitable for a wide range of applications from family transport to commercial use. The rear cargo area is spacious and can be further expanded by folding down the rear seats, offering significant loading capacity for goods and equipment.

Mahindra has also emphasized environmental sustainability with Mahindra Roxx. The vehicle is compliant with the latest Bharat Stage VI emission norms, ensuring reduced environmental impact. Additionally, Mahindra offers an optional eco-driving mode that optimizes engine performance to further enhance fuel efficiency and lower emissions.

The launch of the Mahindra Roxx is accompanied by an extensive service network across India. Mahindra assures customers of a hassle-free ownership experience with a robust after-sales service program, including extended warranty options and 24/7 roadside assistance.

Rajesh Jejurikar, Executive Director of Auto & Farm Sectors, Mahindra & Mahindra Ltd., expressed his excitement about the new release, stating, “The Mahindra Roxx is a culmination of our extensive research and understanding of the needs of Indian consumers. It is built to offer unmatched performance, durability, and versatility, making it an ideal vehicle for both personal and commercial purposes. We are confident that the Roxx will set new benchmarks in the utility vehicle segment.”

The Mahindra Roxx is priced competitively, starting at INR 9.75 lakhs for the base variant. The vehicle is now available for booking across all Mahindra dealerships in India, with deliveries expected to commence next month.

FAQs

What is the Mahindra Roxx?

The Mahindra Roxx is a new versatile utility vehicle designed by Mahindra & Mahindra Ltd., catering to both personal and commercial needs with robust build quality and advanced features.

What engine does the Mahindra Roxx have?

The Mahindra Roxx features a 2.5-liter turbocharged diesel engine that produces 95 bhp and 225 Nm of torque.

What are the key features of the Mahindra Roxx?

Key features include a high-strength steel frame, independent front suspension, solid rear axle, spacious seven-passenger cabin, touchscreen infotainment system with Android Auto and Apple CarPlay, air conditioning, multiple USB charging ports, dual airbags, ABS with EBD, rearview camera, and Smart Drive Assist technology.

How many variants of the Mahindra Roxx are available?

The Mahindra Roxx is available in multiple variants, including a hardtop, soft top, and pick-up version.

What safety features does the Mahindra Roxx offer?

Safety features include dual airbags, ABS with EBD, rearview camera, and Smart Drive Assist technology that provides real-time feedback on driving behavior.

Is the Mahindra Roxx environmentally friendly?

Yes, the Mahindra Roxx complies with Bharat Stage VI emission norms and offers an optional eco-driving mode to enhance fuel efficiency and reduce emissions.

What is the price of the Mahindra Roxx?

The Mahindra Roxx is priced starting at INR 9.75 lakhs for the base variant.

When will the Mahindra Roxx be available for purchase?

The Mahindra Roxx is now available for booking across all Mahindra dealerships in India, with deliveries expected to commence next month.

What kind of after-sales service can customers expect with the Mahindra Roxx?

Mahindra offers a robust after-sales service program, including extended warranty options and 24/7 roadside assistance, ensuring a hassle-free ownership experience.

Who can I contact for more information or to book a test drive?

For more information or to book a test drive, you can contact your nearest Mahindra dealership.

What makes the Mahindra Roxx suitable for Indian terrains?

The Roxx’s rugged build, high-strength steel frame, reinforced body panels, and suspension system tuned specifically for Indian roads make it ideal for varied and challenging terrains.

How does the Mahindra Roxx ensure passenger comfort?

The spacious cabin accommodates up to seven passengers, with high-quality fabric upholstery, ample legroom and headroom, and modern amenities such as a touchscreen infotainment system and air conditioning.