Louis Vuitton’s Paris fashion show, orchestrated by the creative genius Nicolas Ghesquière, never fails to leave a lasting impression. This time, the iconic fashion house chose the historic address of 103 Champs-Élysées as its runway, a former palace and the former French headquarters of HSBC, currently undergoing a transformation under the Louis Vuitton banner. The message is clear: Louis Vuitton never stands still; it continually evolves and redefines luxury.
Louis Vuitton, established in 1854 as a manufacturer of exclusive suitcases and luggage, has preserved its heritage of crafting custom-made steamer trunks. These trunks, designed to accommodate entire wardrobes or cherished collections like sneakers, remain a symbol of opulence. Louis Vuitton’s signature monogram pattern, a symbol of timeless luxury, has transcended fashion and become iconic across diverse realms.
The front row at the Louis Vuitton show is always a gathering of A-list guests, and this year was no exception. Notable attendees included Ana de Armas, who added a touch of elegance with a monogram leather tote, musician Woodkid carrying a monogrammed leather shopping bag, and Gemma Chan, whose arm adorned the “Side Trunk” bag model with monogram accents. Zendaya graced the event in a white zip dress adorned with gold decoration, showcasing a minimalist aesthetic without the monogram. In contrast, Ana de Armas, Emma Laird, and Chloë Grace Moretz all opted for the Go-14 bag model, characterized by plain, quilted leather and a modern typography logo clasp. These bags, devoid of the iconic monogram, stand as bestsellers, exemplifying Louis Vuitton’s commitment to innovation.
The runway itself was a work of art inspired by the ongoing renovation of the Champs-Élysées location. Wooden pallets created a unique catwalk that meandered through multiple levels, at times bringing models in close proximity to the audience. The walls and seating tiers were adorned with a vibrant orange protective film, reminiscent of Louis Vuitton’s iconic shopping bags. This attention to detail and fusion of creativity with practicality encapsulates the essence of Louis Vuitton.
In true Louis Vuitton style, the fashion show was a testament to the brand’s legacy, its commitment to innovation, and its ability to captivate audiences with each new collection. Nicolas Ghesquière’s vision continues to push the boundaries of luxury fashion, setting trends and inspiring fashion enthusiasts worldwide.